Definition
CIM (Confidential Information Memorandum)
Sell-side marketing document — the long-form pitch to qualified bidders post-NDA.
The CIM (sometimes 'IM' or 'OM') is the document the advisor sends to bidders after NDA execution. Typically 40–80 pages: market, product, commercial story, financials, growth plan, transaction process. The CIM frames the equity story; everything in the data room should be reconcilable to it.
See also
Read further in The Guide
CIM Structure and Narrative
How to structure a Confidential Information Memorandum so the narrative survives bidder scrutiny — and the chapters most sell-side CIMs handle badly.
Writing a Teaser That Gets Read
What goes into a credible one-page teaser, what to leave out, and the formatting and distribution discipline that drives serious indications of interest.